How I build Tidy Stickers from ideas to packaging design.
Obviously we live in brand age. And every brands looks different from each other but how we choose and create this difference? which typeface, color or design concept we should use for our brands?
For example lets have a look in to my brand creating process to one of my biggest love Tidy Stickers.
Questions and Answers
How Is he/she looking like?
-He looks like a genious and young professor.
What he likes to do in his freetimes
-He likes sketching, photography and travelling.
What Makes him really happy?
-Meet with new friends and making people smile. Deep but short conversations.
What kind of car he drives?
-He drives bicycle does not like much vheicles.
What he does on saturday mornings?
-A long walk in the forest without no phone or ipod.
Where he live?
-He lives in London (Wimbledoon)
What he would do if he has extra £5000 and 1 year holiday?
-He would travel around the world and meet with new people and get different insprations from the world.
How is he wearing?
-Mostly colourful socks, sweeters and jeans but shoes are usualy bespoke boats, Converse in summers.
Lets have a look how did I build an entire brand from logotype to packaging even social media contents.
Creating Logotype
I wrote a brief for my self to make clear my points.
Logo Brief:Make it simple, colorful and looking smart.
Packaging
Packaging Design Brief: People will see it first time, so let them have an clear idea what does Tidy Stickers, what is the other products, technical specs and warnings if is there any and most importantly how to use and what they buy actually.
Products and Photography Style
Photography brief: Focus on fresh workspaces, let them see the your products without any distractions. Always fresh, bright and sharp frames photographs we should use.
Instagram Posts
how to decide what to share: Create a post line which is expressing your brand dimentions and thoughts as ismple as it is. Be friend with them but not try to sell.
They may copy your logotype, even you brand identity design but not your character. Because all this small details creates a complicated character which is not allow them to replicate ıt.
Many thanks to your time.
